Imagining the world without credit cards is impossible to begin with. It has become an integral part of how we live and how we form economic relationships with economic entities around us. It has revolutionized the way with which we purchase goods and services from retailers. A credit card might seem to be like a plastic card but in actuality it is a powerful tool, and when used wisely, it not only makes the cardholder?s purchasing power exponential but also helps to raise the credit standing too. This means that it becomes easier for someone owning a credit card to get their loan applications sanctioned because their credit-worthiness is reliable and banking institutions are more than ready to give them the loan that they need.
So how does a credit card work? Well, as we have noted, a credit card is essentially a plastic card that contains a microchip attached with it. The microchip is the most important component of the card as far as functionality goes, since it is digitally connected with the details of your account that is kept in the bank?s database. When the card is used to pay for a transaction, the bank is notified and it automatically loans the amount of the purchase _ essentially crediting your account with the amount _ and allowing you to pay for the product you have procured. Since the amounts are actually loans that the bank credits you with, you have to repay the total amount of credit back to the bank within a specific period of time.
As far as the Indian financial market is concerned, it can be said without a doubt that American Express has been a pioneer in this field. Credit cards existed in India since the 1980s but owing to the sheer lack of awareness among the populace, many did not know about it. All of that changed, however, when the Indian government liberalized its economic set up in the early 1990s and opened the floodgates to welcome in free market mechanisms, foreign investment and the availability of scores of products. This enabled the growth of the middle class as a conspicuous aspect of Indian socioeconomic realities, and gave them immense purchasing power. This also coincided with the invasion of the Indian market by foreign firms and corporations who were eager to place their products and services up for sale.
At such a scenario, the pioneering service of American Express is worth mentioning. They went on a veritable campaign to raise the awareness of the customers. They succeeded in making people aware about the existence of credit cards and their usefulness both as excellent replacements for currency and as a tool for improving one?s credit standing. They introduced a plethora of credit cards that catered to the needs and desires of the ever expanding middle class. If credit cards are popular today, one should be ever grateful to the work of American Express in the years following the economy?s liberalization.
Owing to the rich experience of popularizing and offering various credit cards for a variety of customers, American Express credit cards are a combination of that experience as well as the knowledge regarding what does a growing middle class wants. So if you ever want to go on a Shopping spree and buy up accessories or items of interest, you can utilize the credit cards by American Express specifically programmed for this particular use, and utilize it to buy whatever you want and get the best deals from retail outlets in and around Coimbatore.
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