Imagining the world without credit cards is impossible to begin with. It has become an integral part of how we live and how we form economic relationships with economic entities around us. It has revolutionized the way with which we purchase goods and services from retailers. A credit card might seem to be like a plastic card but in actuality it is a powerful tool, and when used wisely, it not only makes the cardholder͍s purchasing power exponential but also helps to raise the credit standing too. This means that it becomes easier for someone owning a credit card to get their loan applications sanctioned because their credit-worthiness is reliable and banking institutions are more than ready to give them the loan that they need.
So how does a credit card work? Well, as we have noted, a credit card is essentially a plastic card that contains a microchip attached with it. The microchip is the most important component of the card as far as functionality goes, since it is digitally connected with the details of your account that is kept in the bank's database. When the card is used to pay for a transaction, the bank is notified and it automatically loans the amount of the purchase essentially crediting your account with the amount and allowing you to pay for the product you have procured. Since the amounts are actually loans that the bank credits you with, you have to repay the total amount of credit back to the bank within a specific period of time.
As far as the Indian financial market is concerned, it can be said without a doubt that American Express has been a pioneer in this field. Credit cards existed in India since the 1980s but owing to the sheer lack of awareness among the populace, many did not know about it. All of that changed, however, when the Indian government liberalized its economic set up in the early 1990s and opened the floodgates to welcome in free market mechanisms, foreign investment and the availability of scores of products. This enabled the growth of the middle class as a conspicuous aspect of Indian socioeconomic realities, and gave them immense purchasing power. This also coincided with the invasion of the Indian market by foreign firms and corporations who were eager to place their products and services up for sale.
At such a scenario, the pioneering service of American Express is worth mentioning. They went on a veritable campaign to raise the awareness of the customers. They succeeded in making people aware about the existence of credit cards and their usefulness both as excellent replacements for currency and as a tool for improving one's credit standing. They introduced a plethora of credit cards that catered to the needs and desires of the ever expanding middle class. If credit cards are popular today, one should be ever grateful to the work of American Express in the years following the economy's liberalization.
Owing to the rich experience of popularizing and offering various credit cards for a variety of customers, American Express credit cards are a combination of that experience as well as the knowledge regarding what does a growing middle class wants. From travel to lifestyle luxuries, these credit cards have got it all covered for you. In fact, some of the credit cards have special innovations too, for example the Unifare Metro Card, which acts like a credit card and a metro smartcard. Therefore, if you are looking for the best in credit cards, why go far when American Express has got everything that you want?
|Different Types of Credit Cards and Types||Joining Fee||Annual Fee|
|American Express Membership Rewards® Credit Card||0||4500.00|
|The Everyday Spend American Express® Gold Credit Card||495||495.00|
|American Express® Gold Card||1000||4500.00|
|American Express® Platinum Travel Credit Card||3500||5000.00|
|Jet Airways American Express® Platinum Credit Card||5000||10000.00|
Getting a cash back in the form of points which you can redeem for cash is pretty good - even better that you can just do it with a swipe at participating stores - we liked that. We did a quick calculation and if you spend approx 60K in the first year, you get rewards worth ₹6300 - we think that's a winner!
This is one of our favourite Credit Cards – not only is it raining rewards, you also get the fabulous 18 karat and 24 karat Rewards redemption program. Statement credit is great too and let's you get instant gratification for the points you earn across almost all transactions. Lastly, the American Express® Gold Card just looks amazingly good and has great flaunt value – go for it!
The American Express® Platinum Travel Credit Card has it all - from Vouchers on spends to free access to Domestic Airport lounges. This card is great for travel - get travel vouchers worth Rs. 4000 as a Welcome gift and if you spend Rs. 4 Lakhs/year you get travel and hotel vouchers worth almost Rs. 30K.
If you are a Jet Airways frequent flyer, this card is for you. Get 10000 points as a welcome gift and get 5000 points and a free ticket (base fare only) upon every renewal. We also liked the card's earn rate of 8 points for every Rs.150 spent (except on fuel, utilities, insurance & cash transactions) and the fact that Jet Airways lounges are complimentary. Go for it!
The American Express® Everyday Spends credit card is great for shopping and earning a ton of rewards every year. This is the first such credit card from American Express® - with low joining fees which also gets waived off if you spend 40K per year, this credit card is a no brainer. You stand to earn as much as ₹9000 per year through vouchers on Ola cabs, groceries and on dining. Go for it if you want your first American Express® credit card and get used to a world class service experience and having a smart looking credit card in your wallet.