Credit card- the small rectangular piece of plastic that we all know, and which the most of us possess, was created keeping in mind only three things- Shopping, Shopping and Shopping. It was actually a whole world of opportunity to begin with, the whole world of it. For the first time in human history, one can actually buy stuffs and there is absolutely no need for him to pay right then then and there. This whole thing not only revolutionized the whole concept of trade and commerce, it also opened up a new world order- the order which we today term as globalization. It is indeed fascinating that how a clever business innovation hanged the whole world, altering its existing orders and age old conventions. Firstly credit cards made the world easy for the audience or the end users. And it seriously affected the public psyche. ?I will shop later, when I have money?, became ?let?s go Shopping?, or ?I will shop now?. This change of public mood was not only extremely fast, but impressive as well. Sensing the mood of the audience, the producers of the film, (the banks in this case) began to issue more and more credit cards. And in a very very short span of time, this whole thing became a global phenomenon. The banks began to play the game in a different way; or rather they changed the entire game so as to say. Firstly they began to tie-up with service providers- the whole lot of them. Starting from budget restaurants to the 5star dining conglomerates, everything began to come under a single grid. And not the dining options, but other service providers such as Shopping destinations, stores, malls, hotels, e-commerce websites, travel websites and everything in between were connected in the grid. Thus if a customer avails any of these locations, online or offline, he or she would get huge discounts, cashbacks and so on. And the sheer scale of discounts and benefits is much large than a normal cash transaction can ever offer you. And thus when this pitch became ready, there was absolutely no reason for people to use cash in place of cards.
The credit cards can be classified into a large number of types. But to keep this discussion topical, and straight we will only focus on the Platinum card- the most potent credit card ever formulated. As mentioned earlier, the banks formed tie-ups with the service providers, but in this juncture another decision was also made. All the credit cards, all of them, won?t be able to enjoy the same benefits. The Platinum card as its name suggests is the most exclusive one, will thus enable its user to get the most of the bargain. Whereas a normal card holder would get benefit in a much smaller scale, yet a better deal than cash transaction. Very soon this whole convention hit the shores of developing countries, and in the case of India, the ICICI Bank made the most of it using its better marketing strategy and other business tools. Thus the before mentioned tie-up was formulated by the bank, which created a solid avenue to champion for its Platinum credit card. Now the globalization gave rise to a newer brand of urbanization, with a whole lot of metropolises arising in the horizon. In a very short time towns like Chidambaram attained the metro status. And in such a city, smeared with all the world class deals, Shopping is an experience. And the best experience can only be achieved by using a Platinum credit card.
|Different Types of Credit Cards and Types||Joining Fee||Annual Fee|
|ICICI Bank™ Platinum Chip Credit Card||0||0.00|
|ICICI Bank™ Coral Credit Card||500||500.00|
The ICICI Bank's Coral Credit Card comes in cheap – at just a Rs. 500 annual fee, you can actually get this back in the first month itself by going for the 1+1 movie offer from BookMyShow™. Not only that, we also like that you can get your points converted to credit into your statement and the free quarterly visit to Domestic Airports and Railway Lounges are an added plus. Go for this card if you like Movies, travel once in a while and like earning points which actually translate to money.
The ICICI Bank™ Platinum Chip Credit Card is one of the best first credit card you can have. Not only it comes with zero joining fee and annual fee, its got everything going from Reward Points, fuel waiver etc. Go for this card if you are new to credit cards and want to get your feet wet.